Live and Let Live (LALL) is a grassroot level organization of Jagatsinghapur District is working in 30 districts of Odisha state. The organization has small experience in Agriculture sector as Quality seed production, Processing, Marketing and Pure line maintain of traditional Paddy, Black gram, Pegionpea and Green gram in own research farm and different farmers’ fields for sustainable agriculture in our state as well as country. The activity of LALL on aromatic rice was started from the year 2004-05 with guidance of CRRI Cuttack. From the year 2010. LALL has been continuing this Seed production and research work by Mr. Koustuv Behera (M.SC. Ag Genetics and Plant Breeding) with the direct guidance of eminent agricultural scientist Dr. Satya Ranjan Das, (Department of Plant Breeding and Genetics, OUAT) Mr. Ekadashi Nandi (Ex. Chief seed certification officer, OSSOPCA, BBSR).